The MAC
Brand strategy and identity for Belfast’s Metropolitan Arts Centre.
The Challenge
The MAC needed an identity as bold and ever-changing as the art it hosts, while staying unmistakably itself.
The Solution
We built a flexible visual system that flexes across exhibitions, theatre and events without losing a strong, recognisable core.
The Result
A confident, contemporary brand that gives every show room to shine under one banner.
+35%ticket sales
+70%social reach
Clann Credo
EPIC Gems