EPIC Gems
Packaging and brand identity for a wellness ritual brand rooted in the energy of natural stones.
The Challenge
A crowded wellness shelf meant EPIC Gems risked blending in with every other crystal brand.
The Solution
We designed a tactile, elevated identity and packaging that feels like a ritual object worth keeping.
The Result
Distinctive packaging that earns a place on the shelf — and in the customer’s daily routine.
+95%retail sell-through
4.7★customer rating
Virtually Hebden
Intersect